Hi.

My name is Kobe German. Digital Marketing Specialist .

I build, optimize, and refine campaigns that turn traffic into measurable results.

Certifications i have:

Welcome!

Heres More About Me:

I’m a digital marketing specialist driven by curiosity around how people discover, evaluate, and engage online. I enjoy digging into research, structuring campaigns, and improving websites in ways that feel intentional and user-focused.

I’m most energized by hands-on work by testing ideas, refining strategy, and turning SEO, PPC, and data into clear execution. I’m motivated by learning fast, improving continuously, and building marketing that actually works.

Now... To The Fun Stuff !

How Can I Help You

Here are My Skills ->

Paid Media

I build and organize paid search campaigns with clear keyword strategy, logical ad groups, and strong messaging alignment. The goal is efficient structure, clean data, and campaigns that are easy to optimize and scale.

SEO

I help improve visibility by researching search intent, optimizing on-page content, and identifying technical opportunities for steady growth, with a focus on clarity and relevance.

Analytics

I use analytics to understand what’s working, what’s not, and why. By reviewing performance data and user behavior, I help inform smarter decisions and continuous improvement across campaigns and websites.

Marketing Strategy

I help connect the dots between goals, audience intent, and execution. Whether it’s planning a campaign or improving an existing one, I focus on strategy that’s realistic, adaptable, and grounded in data.

Copywriting

I write clear copy that helps users understand what to do next. My focus is on keeping the message simple, easy to follow, and aligned with what people are actually searching for.

Here are some Projects I've Made:

Betta for Your Buck (Self-Built Website & PPC Campaign)

Built and launched a niche website and Google Ads campaign focused on betta fish care, tank setup, and compatibility. Applied SEO, search intent, and paid search strategy to generate real traffic and user engagement.

Key Contributions

Conducted keyword research and developed a structured PPC planning spreadsheet before campaign launch
Grouped high-intent queries into targeted ad groups (care, tank setup, tank mates)
Created SEO-optimized content with internal linking to support user flow and engagement
Launched Google Ads campaign, achieving ~7–8% CTR, maintaining 8% CTR on the primary ad group, with low CPC ($0.30–$0.40)
Generated 100+ clicks within the first few days and analyzed user behavior using Google Analytics
Managed and optimized traffic to a self-built website, generating 270+ users and 1.4K events, while identifying and resolving a landing page issue to improve overall campaign performance and user experience
Implemented lead capture form and began optimizing for conversions
Structured campaigns for scalability and ongoing performance testing

Tools Used

WordPress, Google Ads, Google Keyword Planner, SEMrush, Google Analytics, Google Tag Manager, Google Site Kit, Google Search Console, Excel, Yoast SEO, Aherfs, MailChimp

Results :

I enjoy turning ideas and data into clear, actionable marketing work that makes sense. My approach focuses on understanding performance, learning from results, and adjusting as I go.

SEO Audit for Local Business:

Completed practice-based SEO audits for GloryMa Center and Big Thinkers Little Hands Daycare, two local service-focused websites, to strengthen technical SEO and on-page optimization skills.

Overview

Reviewed title tags, meta descriptions, and header structure
Identified keyword gaps and alignment with search intent
Conducted competitor analysis to identify ranking gaps and search intent differences
Analyzed site structure, internal linking, and crawl issues
Evaluated mobile usability and page speed performance
Reviewed backlink profiles and indexing signals

Tools Used

Screaming Frog, SEMrush, Google Keyword Planner, Google PageSpeed Insights, Rich Results Test, Moz Backlink Checker

PPC Spreadsheet for Local Business:

Built structured PPC planning spreadsheets for Harlem Vision Center, Lenox Hill Massage, and Cleanzilla Cleaning to develop hands-on experience with paid search strategy, keyword selection, and ad structure.

Overview

Researched high-intent keywords using Google Keyword Planner and SEMrush
Built ad groups based on service type, location, and user intent
Wrote responsive search ad headlines and descriptions aligned with search queries
Planned negative keywords to reduce irrelevant traffic
Structured campaigns to support future testing and optimization

Tools Used

Google Keyword Planner, SEMrush, Google Ads (Spreadsheet Planning)

Send Me a Message

I’d love to hear from you!